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Front Eats Helped Build New King Buffet's Loyal Customer Base
Mar 01, 2024
Brooklyn Center, MN
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New King Buffet Increased Revenue and Customer Loyalty with Front
DISCLAIMER: This content is for informational purposes only and is not intended to be used as legal, accounting, tax, HR or other professional advice. You are responsible for you and your businesses' legal and regulatory compliance. Contact your attorney, accountant, or any other relevant professional for specific advice related to your own needs and circumstances.
New King Buffet had used many different online ordering platforms including major 3rd party online ordering platforms. With the implementation of
Front Eats
for New King Buffet, sales had quickly increased with an order volume of 207 orders within a two month period. This means that they have averaged 103.5 orders per month since utilizing Front Eats with their average revenue being well over $10,000 per month. Their success is not just because Front Eats was listed as their recommended online ordering system via their Google My Business profile, but also because their customers are truly their own, not the third-party platforms’.
Many third-party platforms have essentially stolen customers from their own restaurant merchants as a leveraging tool to get merchants to pay more for more visibility. Oftentimes, restaurants are not being shown on third-party platforms based off of relevance but rather by how much money merchants are spending on maintaining a higher spot in search results or featured positions. Not only that, customers are often loyal to the platform over the restaurant, meaning that even if sales are good, restaurant will still struggle with customer retention.
Front Eats was built with restaurants in mind and includes functions to not only let restaurants gain their own customers but also retain them. In addition, as the economy has continued to lag and with dining out costs increasing by 7% YoY (as of 2023), having repeat customers is more important than ever. Front Eats includes a point based loyalty program that encourages first customers to convert to return customers.
Since using Front Eats, New King Buffet was able to see a 6% conversion rate for new loyalty members during the 2 months since implementation. This means that within the short period of time of using Front Eats, they have been able to increase participation rate and in turn increase repeat purchase rate. Loyalty members and their information is all accessible to the owners of New King Buffet via Front Tab, the back office app for all Front restaurant technology. There, merchants can tag customers, see their loyalty membership history and all adjacent statistics to help restaurant owners make better, more informed decisions when it comes to their business operations.
New King Buffet among others have experienced great success with Front Eats not just as a simple platform to receive digital orders, but to cultivate a growing base of loyal customers. In this current economic climate, maintaining customer loyalty is more important than ever. Front Eats makes it easy for restaurants to incentivize customers to become repeat clients and increase revenue without breaking the bank or making undesirable compromises.
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