Front Eats Helped Build New King Buffet's Loyal Customer Base

Front Eats was built with restaurants in mind and includes functions to not only let restaurants gain their own customers but also retain them. In addition, as the economy has continued to lag and with dining out costs increasing by 7% YoY (as of 2023), having repeat customers is more important than ever. Front Eats includes a point based loyalty program that encourages first customers to convert to return customers.

Since using Front Eats, New King Buffet was able to see a 6% conversion rate for new loyalty members during the 2 months since implementation. This means that within the short period of time of using Front Eats, they have been able to increase participation rate and in turn increase repeat purchase rate. Loyalty members and their information is all accessible to the owners of New King Buffet via Front Tab, the back office app for all Front restaurant technology. There, merchants can tag customers, see their loyalty membership history and all adjacent statistics to help restaurant owners make better, more informed decisions when it comes to their business operations.

New King Buffet among others have experienced great success with Front Eats not just as a simple platform to receive digital orders, but to cultivate a growing base of loyal customers. In this current economic climate, maintaining customer loyalty is more important than ever. Front Eats makes it easy for restaurants to incentivize customers to become repeat clients and increase revenue without breaking the bank or making undesirable compromises.