A Malaysian café in Georgia brings the atmosphere of a traditional kopitiam to the local community. Its menu includes kaya toast, coffee, noodles, coconut curries, desserts, traditional drinks, and other Malaysian comfort foods.
As the new restaurant gained attention through local media and social platforms, more customers began discovering the café. But visibility is only the first step. When online interest and in-store traffic grow, the restaurant still needs to process every order clearly and keep the front counter, kitchen, and pickup flow organized.
The café uses Front POS and FrontEats online ordering to manage in-store transactions and digital orders within a more connected restaurant workflow.
Online Valid Orders Increased Approximately 162%
Compared with August, the restaurant’s online ordering channel showed significant growth by September 24:
- Online valid orders increased approximately 162%.
- Online order revenue increased approximately 143%.
- The number of items sold online increased approximately 185%.
- Online visits increased approximately 11%.
The increase in visits was relatively modest, but the growth in completed orders and online revenue was much stronger. This suggests that the online ordering channel was not only attracting menu views—it was also handling more actual transactions.
Social media attention should not be treated as the sole cause of the increase. However, the data shows that as awareness and online activity grew, FrontEats gave customers a direct way to browse the menu and place an order.
Average Order Value Increased Approximately 13%
The restaurant’s overall transaction data also remained strong. By September 24, total sales had already reached approximately 92% of the full August total.
Because September represents a partial month, comparing daily averages provides a clearer view of performance:
- Average daily sales increased approximately 19%.
- Average daily valid orders increased approximately 6%.
- Average daily guest count increased approximately 13%.
- Average order value increased approximately 13%.
These trends indicate that the café maintained an active order flow while increasing the value of an average transaction. Higher demand did not result in a lower average ticket.
To protect the merchant’s privacy, exact total revenue and order counts are not published.
Connecting In-Store and Online Orders
For a café serving full meals, snacks, desserts, and drinks, orders may come from several customer needs. Some guests dine in, some stop by for coffee and pastries, and others prefer to order online before arriving.
Front supports these different ordering situations by connecting key parts of the restaurant’s workflow:
- Staff can take orders and process payments through the POS.
- Customers can view the menu and order online through FrontEats.
- Order information stays organized for staff to review and process.
- Managers can monitor sales, order volume, guest count, and average order value.
- In-store and online activity creates a more complete view of the business.
When a restaurant receives a sudden increase in attention, centralized order management helps reduce the need to switch between separate platforms and gives each transaction a clearer path from ordering to fulfillment.
What Kind of POS Does a Busy Restaurant Need?
Social media and local coverage can help more customers discover a restaurant, but converting that attention into sales depends on how easy it is to order—and whether the restaurant can manage demand without creating confusion.
A POS for busy restaurants should help operators:
- Support both in-store and online ordering;
- Keep order information clear during peak periods;
- Reduce workflow switching between ordering channels;
- Track sales, order volume, and average ticket trends;
- Add devices and features as the restaurant grows.
This Doraville café demonstrates why online ordering and centralized restaurant order management matter after a business gains attention. Front POS and FrontEats help connect customer interest with a direct ordering channel while giving the operator a clearer view of sales and order growth.
